Our Services

01

GDPR Readiness

Don’t gamble with GDPR non-compliance, we make sure your business is on the right side of the latest data protection laws.

02

Secure Social Media Marketing & Strategy

Don’t miss out on the biggest marketing strategies and platforms of the modern era.

03

Targeted and re-Targeting Advertising

Target very specific niches. Follow up on interest to maximize your ROI. Use lookalike audiences to find more qualified leads.

04

Email Marketing, Landing Pages And Funnels

Email lists are the life blood of businesses. Build them with targeted traffic. Send traffic to specific landing pages and through split tested funnels.

05

Bespoke Open-Source Work

We combine GDM’s skills with those of the larger GordAlex group when undertaking bespoke digital media services. These have included OSINT, due diligence and employee vetting. Contact us to discuss how we can help you in detail.

30 Day Money Back Guarantee

If you are not happy with our services we’ll refund you. It’s as simple as that.

Ongoing Support

We’re in this together and we’ll keep in close contact throughout our work.

Rolling Contracts

We don’t need to lock people into long contracts. Month by month is open and fair.

Monthly Reports

We provide monthly audits to record our progress and results.

FREQUENTLY ASKED QUESTIONS:

How long is the contract?
Contracts are on a monthly rolling basis. You may cancel at any time. We’re confident you’ll be pleased with our results so we have no need to lock you in for years at a time.
What is included in the money back guarantee?

We will refund your last invoice, excluding Ad Spend.

If I cancel will you delete my social media?
Of course not, we will hand back over all passwords and access information to you.
How SMEs can prepare for GDPR

 

SMEs must prepare to obtain a ‘positive opt-in’ for direct marketing to prospective and existing customers.

From training staff to changing opt-ins, here are some starters for getting on top of this data protection regulation.

The General Data Protection Regulation (GDPR) is a European Union directive that will come into force in May 2018.

It aims to create stronger and more unified protections of EU citizens’ data – and for businesses of all sizes, this means complying with certain rules around consumer data.

However, not every firm is up-to-date.

A recent Close Brothers study of 900 small and medium-sized enterprises from across the UK and Ireland claimed that just one in four has started preparing for it, while one in three is aware of its implications.

For starters, it’s well worth reading the ICO’s document, but here are some other sensible starting points for meeting GDPR.

Source some help

Miles Thorp, digital director at Banana Moon Clothing, thinks that businesses shouldn’t be afraid to ask for help.

“Hire someone full-time to handle GDPR or nominate an existing member of staff to be in charge and make sure that you’re fully in the know and compliant by the deadline,” he says.

Vivek Dodd, director at the training provider, Skillcast, adds that, depending on the size of the business, it can take months to get internal agreement on a GDPR message, how it’s communicated, and follow through with any activities to reinforce that message, so don’t leave it to the last minute.

While some companies will want to keep it informal – using emails and team meetings, for example – others will prefer formal, mandatory training. “There’s no set formula,” he says. “But most businesses will have to employ both, and do so multiple times, to reinforce the message.”

He suggests using a framework of three key objectives for any training, whether internal or external, to be successful.

“Privacy notices must be clear, concise and transparent”

The first is to raise awareness of the risks that potential GDPR breaches pose to the business, such as heavy fines and the potential loss of reputation.

Second, ensure that everyone completes the necessary training, accepts the changes, and transitions successfully to the new compliance regime.

Finally, he says, and most importantly: “The training needs to be incorporated into induction procedures so that new staff are trained on GDPR issues before they have a chance to work with personal data.”

Audit your data

While also undertaking all the necessary research and preparation, SMEs must audit where all their customer data is collected and stored, says Julian Saunders, founder of data management and GDPR compliance company, PORT.im.

GDPR will require that firms protect data against “unauthorised or unlawful” processing, accidental loss, damage or destruction, he explains. “The processes that businesses have in place to manage this data is crucial, which means using technology with the most up-to- date security settings.”

Work out whether what you have is fit for purpose by determining whether you can isolate and view all of the data of a single data subject quickly and easily, advises Mr Saunders.

“If not, upgrading your existing systems is probably the best approach, because this will enable you to get the best value out of your data, become compliant, and be ready for further legislative changes.”

Check your ‘opt-in’ options

SMEs must also prepare to obtain a “positive opt-in” for direct marketing to prospective and existing customers.

Under GDPR, this means that individuals must “opt-in” whenever data is collected on them (and not out).

Privacy notices must be clear, concise and transparent, explains Mr Dodd. “Currently, many businesses use opt-outs – either a pre-checked ticked box or one that needs unchecking in order to capture permission, rather than a box that must be proactively ticked.”

Individual rights

Sarah Brown, founder of business management consultancy, inspire2aspire, says that her main GDPR concern is checking that each of the firm’s 8,000-plus contacts is happy with the way that the business is holding their records.

The company has produced a detailed email to explain GDPR to its customers, so that they understand what’s what.

“The emails will trigger auto-responders to confirm that the
recipient wants to unsubscribe from the newsletter or be removed completely from the database – and it offers them a chance to change their mind,” explains Ms Brown.

Remember, though, that big companies have been fined for trying to get individuals to change their marketing preferences, says Katrina Cliffe, the managing director at marketing, PR and social media agency, KC communications.

Tread carefully; for example, you can’t go back to individuals and ask them to opt back in, she warns.

Will you keep my information secure?
Our background is in security so we naturally work along best practice guidelines. As part of our wider skill base we will inform you of the current trends in security and advise you on how to protect your assets and brand.

Marketing Stratergy

Targeted and re-Targeting Advertising

Social Media Marketing

Email Marketing

Landing Pages & Funnels

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GDPR & Security

GordAlex Ltd.

"Xuvasi",

2 Alexander Gate,

Ffordd Pengam, Cardiff,

United Kingdom,

CF24 2SA

GordAlex Ltd.

71-75 Shelton Street,

Covent Garden,

London,

United Kingdom,

WC2H 9JQ

GordAlex Ltd.

Unit 6,

Leconfield Industrial Estate,

Cleator Moor,

United Kingdom,

CA25 5QB